Rio 2016 Olympics Rule
Rio 2016 Olympic Rule
A letter recently obtained by ESPN from the United States Olympic Committee threatening to sue any brand that talks about the game online.
The letter, written by USOC marketing chief Lisa Baird warned companies/brands from talking about the games or using anything related to Rio 2016 Olympics on social media, these include pictures, images, phrases or hashtags. Businesses that ignore the Olympic Committee rules are likely to receive an unpleasant cease and desist letter or worse.
Commercial entities may not post about the Trials or Games on their corporate social media accounts. This restriction includes the use of USOC’s trademarks in hashtags such as #Rio2016 or #TeamUSA.”
Unless your company is an official Olympic sponsor or partner, you should reconsider using the Olympics in your PR, marketing or advertising materials if you don’t want to be sued.
Asides from brands, sponsors are also encouraged to avoid using ‘Olympic,’ ‘Olympian’ and ‘Go for the gold’ as well as various other phrases, says ESPN.